How to Compare Mom Organic Traffic in GA4

In the digital age, understanding the performance of your website or online business is crucial for making informed decisions. Google Analytics 4 (GA4) has become a popular tool for tracking user behavior and analyzing website traffic. One important aspect of website performance is organic traffic, which refers to visitors who find your site through search engines like Google. In this article, we will discuss how to compare mom organic traffic in GA4 and gain valuable insights into your website’s performance.

Understanding Organic Traffic in GA4

Organic traffic in GA4 can be broken down into two main categories: direct and referral traffic. Direct traffic includes visitors who type your website’s URL directly into their browser or use a bookmark, while referral traffic comes from other websites that link to your site. However, when comparing mom organic traffic, we focus on the traffic that comes from search engines.

Steps to Compare Mom Organic Traffic in GA4

1. Access your GA4 account: Log in to your Google Analytics 4 account and navigate to the reporting section.

2. Select the appropriate property: Make sure you are viewing the correct property and date range for the comparison.

3. Navigate to the Acquisition section: Click on “Acquisition” in the left-hand menu to view different sources of traffic.

4. Choose “Organic Traffic”: Within the Acquisition section, select “Organic Traffic” to view the data related to visitors coming from search engines.

5. Compare mom organic traffic: To compare mom organic traffic, you can use the following methods:

a. Compare different time periods: Use the date range filter to compare organic traffic data for different months, quarters, or years.

b. Compare different devices: Analyze organic traffic data based on devices such as desktop, mobile, or tablet to understand user preferences.

c. Compare different channels: Segment organic traffic by channels like Google, Bing, or other search engines to identify which ones drive the most traffic.

6. Analyze the data: Once you have compared the organic traffic data, analyze the trends and patterns. Look for any significant changes in traffic volume, user engagement, or conversion rates.

7. Take action: Based on your analysis, identify areas for improvement and implement strategies to increase mom organic traffic, such as optimizing your website’s content, improving search engine optimization (SEO), or running targeted online advertising campaigns.

Conclusion

Comparing mom organic traffic in GA4 is essential for understanding the performance of your website and identifying areas for improvement. By following the steps outlined in this article, you can gain valuable insights into your organic traffic data and make data-driven decisions to enhance your online presence. Remember to regularly monitor and analyze your organic traffic to stay ahead of the competition and drive sustainable growth for your business.